and Decker. It is obvious that B D will have to use multiple channels and/or hybrid channels to deliver its product to the international market. Their presence in Japan is insignificant. September -evaluate sales -take market surveys of those using the new sub branded product line December -continue to offer demonstrations on the use of the new line -decrease advertisement efforts -offer holiday packages to encourage families to purchase the new product lines for their husbands. Economies of scale in production will allow B D to become the low cost provider of power tools in the international market. The sales/distribution firm will simultaneously sell the DeWalt product line within the Professional-Industrial market segment and cater to the service needs of these industries. On the other side, Black amp; Decker has been put in the top ten in the. Consumers of different ages, sexes, and races that work in the professional tradesmen field and the general public were asked a series of non-bias questions in order to gain a competitive advantage in the future sales opportunity. The lower product costs derived from the economies of scale will maximize customer value exchange. The price of the DeWalt Professional-Tradesman product would be positioned comparably to the Makita and Milwakee brands. Even though, building a new brand from the ground up takes time (proximately three years) this alternative is highly recommended.
This could have a detrimental effect on B Ds global market strategy and its bottom line. Its highly critical that coordinated efforts must be seamlessly established with sales, marketing, manufacturing, and financial departments before the roll out of DeWalt product line. But given the potential and growth rate of this segment, this option would not a good one to adopt. For the upcoming holidays -have successfully created a positive pollution control essay writing outlook and increased market share and sales of the new sub branded product line by the end of the year. B D will phase out its existing industrial product lines Professional, Proline and Elu and launch the DeWalt brand. Additionally, this product line will be offered in a new color: Yellow. To support the Professional-Tradesmen segment, the source of the DeWalt products will be from the three existing channels namely specialty channels, traditional hardware channels and modern consumer channels. The channels will have complete responsibility for the physical distribution of DeWalt Power Tools including the service and support. S and 19th in Europe market. This means that DeWalt will become the product for the professional segment, and B D will be the consumer market name.