its operation and marketing thus maintain its competitive advantage in prices. Using the B2C EC model with no physical stores, no intermediaries and offering products four times cheaper. For new online jewelry sellers, they also need to find ways to build their brand awareness, establish partnership with suppliers, and to keep the operation costs low to ensure attractive prices.
Blue, nile case study, essay, example for Free
Blue nile case study essay
4 pages, 1824 words, the Business plan on Blue Nile, Inc. As an online retailer, Blue Nile has the opportunity to reach millions of new customers worldwide. The new entrants of the traditional Jewelry Industry will need a large amount of capital for inventory, established brands to attract customers, and a strong sales team. Good financial condition with a positive amount of cash flows Weakness: 1). Zales and Tiffany on the other hand use both an e-business and retail stores to offer a variety of products as well. Effective and efficient supply chain management was a driving force for lower costs at Blue Nile; however, lean operating costs also contributed to Blue Niles low-cost competitive advantage. Executive Summary The purpose of this case study is to measure the success of Blue Nile against Tiffany and Zales success in diamond retailing by comparing retail strategies and structures. Looking into the future, the cost of products, a well executed customer service along with information about products, web platforms, lean operating, fast delivery time and reliability will be key factors in determining a companys success in the online jewelry industry. In the future, Tiffany and Zales should consider expanding the use of e-business to compensate for the drop in retail store sales from fuel cost.
They specialize in diamond engagement rings. Blue Nile Displays diamond inventories available with the suppliers on it websites without actually holding them until customer place an order.