uniqueness of the endorsement can be weakened if the celebrity does too many advertisements, thus overexposing the celebrity. Getting Kris Aquino is a strategy for pantene to promote their product. Research Methods for Business Students 5th., Essex, England: Pearson Education Limited. When you talk about International Advertising it is means that you are talking about cross-border advertising and it is possible to have through the tunnel symbolism essay a specific connotations that you can adopted as a global strategy. The types of advertisements are driven by the content of the magazine.
Visual Thinking Strategies, online Course - LinkedIn Learning, teacher Tips. Celebrities are people who enjoy public recognition by a large share of a certain group of people. Evan Williams also featured an advertisement in the swimsuit edition of Sports Illustrated. One of the reasons why people like her so much are because of her personality, she is unpredictable, always stirs controversies. (Boorstin, 2005) Celebrity endorsements carry a lot of benefits for the company of the product they are endorsing. Advertising has evolved into a very complicated and complex art. According to the website of Yes magazine the top ten celebrity endorsers of 2011 were: Kris Aquino, John Llyod Cruz, Sharon Cuneta, Piolo Pascual, Carmina Villaroel, Kim Chui, Sarah Geronimo, Judy Ann Santos, Anne Curtis and Robin Padilla. Sarantakos defined research method as the theory of methods (Sarantakos 2012;.
A good campaign brand and an intrinsic link between the celebrity and the message are musts for a successful campaign. Just like what the Pantene now are doing. Research strategies based on mixed approach (deductive and inductive approach).
Another is the guaranteed attention of the viewers of the advertisements. This is especially true in case of new product. Kris Aquino is the kind of celebrity endorser essay on chichen itza that if what she is endorsing she guarantee that when you use the product she endorse you will not be disappointed, because people know that Kris Aquino is very choosy when it comes to her advertisements and. For example, An an experiment to evaluate customer satisfaction on a product based on the satisfaction level among different groups. From food products to housewares, the host of the top-rated daily lifestyle show Kris TV is definitely on top of the list when it comes to being a trusted endorser. This can be proven with respect to a specific case. Research strategies based on deductive approach.